Recently there has been an onslaught of fanaticism for ‘Viking’ culture, with an influx of Viking television shows, films and other aspects within pop culture.

However modern cultural imagination only captures certain aspects of Scandinavian Viking culture, predominantly their brutal violence, while snubbing the rest. Granted these predatory Vikings were vicious in nature, but they represent only a portion in the grand mosaic of Scandinavian life. Due to this predominantly one-sided interpretation of Vikings, many people perceive the whole of Scandinavian culture through this ‘Viscous Viking’ lens attributing those nasty characteristics to all of its inhabitants. However, the circumstances are much more complex. While there were Vikings who both raided and traded their loot, there were also professional Norman merchants who greatly influenced the trade network by honest means.

The aim of this blog is to acknowledge that yes those piratical ‘Vikings’ of Scandinavia were of vital importance for the region’s economic success. However I argue that the professional Norman traders had a much greater long-term impact on Scandinavia, as well as in the regions they established trade relations with. While the Viking legacy of raiding and military conquest trickled to a stop by the end of the 11th century, the legacies of Norman trade networks continued on. My goal is to bring to light the logistics of Scandinavian political power relations and their mercantile trade network, which dominated during the Viking Age. In doing so I hope to paint a fuller and clearer picture of Scandinavian society that does not put all of its interest solely in the violent aspects of their civilization.
First off, we need to begin by setting a context as to what the conditions where like in Scandinavia and how this influenced them to set out across the Northern sea for plunder and land. When I refer to Scandinavia, I use the region as shorthand to encompass all the regions where ‘Vikings’ or Norsemen were prevalent including Denmark, Norway, Sweden, Finland, Iceland and Greenland.

There were various forces that contributed to the pressures felt by the Scandinavians during this time period just before the onset of the Viking age; firstly there was the shrinking of agricultural land due to the growing population[1], though there is little physical evidence of this it is through the accounts of European clerics such as Adam of Bremen who tell us this.[2] Another contributing factor was the looming threat of the Frankish empire, their Emperor Charlemagne who is argued to be just as violent and cruel as the Vikings if not more so, who was paying serious attention to Danish affairs spurring them to oppose and lash out militarily.[3] Something as simple as curiosity or even the constant threat of violence could of spurred exploration, but overall what is considered to be the primary driving factor for exploration and migration was the search for wealth whether it was transferable wealth in the form of loot or slaves, fixed wealth in the form of land or even wealth through employment[4]; referring to the Scandinavians or ‘otherwise known as ‘Varangians’ who served the Byzantine empire as mercenaries. [5]

Regardless of how they acquired their wealth, having it was imperative for Scandinavian Chieftains political power. This was because the political nature of Scandinavia toward the onset of the Viking age had shifted from a traditional tribal based society dependent on kinship ties to political units dominated by chieftains supporting themselves with private armies.[6] In order to maintain their private armies Chieftains had to keep their warriors pleased so as to lay the foundations for a new cycle of violence for the coming raids, thereby bringing in further wealth. These chieftains used this acquired wealth to inspire loyalties and fellowships among their warriors through feasting, drinking, entertainment and most importantly, gift giving; in return for their chieftain’s generosity those warriors would gladly give their military service.[7]

Scandinavian Chieftains were constantly in competition with one another for power, and in order for a chieftain to maintain his prestige over his army he needed to fuel this gift economy system through the acquisition of loot and more importantly exotic luxury goods.[8] Chieftains needed to demonstrate their power and wealth, and the best way to do this was to be a generous host and to import the most valuable and exotic trade goods used to decorate their halls and to give gifts in an inflationary spiral of competitive gift giving.[9] While raids, ransoms, tributes, and mercenary wages were one source of income that brought in coins (exclusively silver), jewelry and other precious metals, they did little in obtaining these exotic luxurious goods so desperately needed. And so in response to this demand for trade goods that only merchants could provide, Scandinavian chieftains organized trade networks that resulted in trade towns being settled throughout Europe.

Both the raiding Vikings and the Norman merchants were essential for the economic success of Scandinavia. In fact aside from the murdering, raping and chaos that they unleashed, the timing of these Viking raids was actually the best thing that could have happened for Western Europe. You see, at this point in time Western Europe was suffering from a negative balance of trade. Elites, such as royalty and members of the church throughout the region, had been demanding expensive eastern luxuries such as silk, spices, gems and many other commodities [10] (not so different from the Scandinavians after all). Now these eastern merchants where solely interested in exchanging their goods for gold or silver and were less interested in the barter exchange of European products. This ongoing trade resulted in the rapid depletion of Western Europe’s treasuries, which could not be replenished as easily as it was emptied since European mines were able to produce only a limited amount of silver and practically no gold.[11] Not to mention in circa 793 the Frankish Emperor Charlemagne increased the weight of the Frankish silver penny from 1.4 grams to 1.7, which did not help their growing crisis.[12] The wealth that was still present in Western Europe was in the form of chalices, reliquaries and other church treasures. However these were kept out of circulation, stagnant in the confines of the church that is until the Vikings arrived. Thanks to the Vikings, when they mercilessly raided monasteries and churches they took those stagnant sources of wealth that were once inert, and redistributed the majority of it back into circulation through economic exchange, thereby rebooting Western Europe’s economy. Not all of this loot went back into circulation however, and much of it was stashed in hordes throughout Scandinavia, for instance 51,000 English silver pennies from the period 990-1051 where found. In fact there are more surviving English coinage found in Scandinavia than in England.[13] Now that wealth was removed from the possession of the churches and into the hands of Vikings, this is where the Norman Merchants imperative role came into the forefront of the time.

With the accumulated wealth that the Viking raiders brought into the picture, paired with the highly valued northern exports, the Scandinavians had the ingredients necessary in order to become an economic superpower. Some of the exports from various regions during the Viking age include:[14]
Vínland: timber
Greenland: walrus ivory, furs, skins, wool
Iceland: fish, animal fat, wool cloth and clothing, sulfur, falcons
England: tin, wheat, honey, woolens, silver, barley, linen
Russia: slaves, furs, wax, honey
Byzantium: silks, fruits, spices, wines, gems, silver, jewelry, brocade
Frankish kingdoms: weapons, jewelry, wine, glass, salt, woolen cloth
Shetland Islands: soapstone
Norway: timber, iron, soapstone, whetstones, barley, tar
Sweden: iron, furs
East Baltic regions: amber, slaves, furs

In the beginning, trading was done over short distances, to and from dozens of ports around the Scandinavian coasts. As I previously mentioned, in its initial stages, Vikings who raided would also trade their goods personally in order to verify the quality and quantity rather than forfeit their goods to a representative.[15] Eventually Scandinavian Chieftains organized the creation and implementation of international trading centers that began to emerge on coasts, fjords and river mouths along shallow rivers, serving as gateways into the interior of the continent.[16]

Their access to these river highways was made possible by their unique fast and flexible ships that could travel up these shallow river ways. There existed two different types of ships, differing in form and function. One such ship was a long sleek warship, whose form was used by the Viking raiders to spring surprise attacks on unsuspecting towns while also being used by merchants to navigate up shallow river routes. The second form of ship was a broad short cargo ship, created for the function of supporting bulk trade meant more for open sea voyages.[17] I won’t go into detail concerning the Viking ships since someone has already done so! For more information concerning the craftsmanship and design of the Viking shipwrights, click here.
These trading towns popped up along extensive trade routes that were able to reach as far as the Black and Caspian Sea.[18] The river networks gave entry and access into Constantinople, connecting Norman merchants with traders from Arabia, Africa and the Far East, which gave them access to these fine luxurious and exotic items that they were able to bring back to Scandinavia, along with hordes of Arab minted silver of the Caliphate.[19][20] Many of these trading towns flourished and still exist today, such as Dublin and Kiev. In contrast, other such trade routes faltered, for instance Hedeby and Birka, after fundamental changes in the Scandinavian society and economy, as well as the decline of the Caliphate, which was the main source of luxury goods.[21]

These permanent markets brought on a wave of urbanization to these centers influencing craftsman to come and develop manufactured goods on a commercial scale, but what is likely the biggest influence these trade markets had on Scandinavian culture is a monetary one through the gradual shift to standardized currency.[22] Prior to their use of currency, Scandinavians had no respect for the integrity of a coin; all that was important was its silver content. And so exchanges were done using balance scales and sets of weights, archaeological evidence supports this in that a number of these artefacts have been found all over Scandinavia.[23] But toward the 11th century as royal foundations were further cemented, respective kings implemented their power upon their controlled regions, minting coinage and enforcing its use within its trading centers thereby rendering the scales and weights obsolete.[24]

As the Scandinavian trade networks expanded into the reaches of the North Atlantic, Central Europe and even Eurasia, the merchants brought with them not only their trade goods but also their customs, language and genes spurring political and social change enabling them to enter the mainstream of European history[25]. By explaining the systemization of Scandinavian political power relations and trade networks, it was my goal to demonstrate how the Scandinavians had more to offer to the history books than just violence. The histories of Scandinavians during the Viking age can demonstrate an attractive blend of masculinity, strength, adventure, northern heartiness and perseverance, something that the culture can be proud of. Scandinavian culture encompasses many elements, and though people are susceptible to being drawn to only the violent aspects of the history they must not neglect their mercantile prowess which is arguable one of the most influential variables in the history of Europe.
[1] http://www.lonelyplanet.com/norway/history
[2] Holman, Katherine. The A to Z of the Vikings. Lanham: Scarecrow, 2009. P.15
[3] Winroth, Anders. The Age of the Vikings. Princeton University Press,2014 p.132
[4] Holman, Katherine. The A to Z of the Vikings. Lanham: Scarecrow, 2009. P.16
[5] Winroth, Anders. The Age of the Vikings. Princeton University Press,2014 p.24
[6] http://freya.theladyofthelabyrinth.com/
[7] Ibid
[8] Winroth, Anders. The Age of the Vikings. Princeton University Press,2014 p.105
[9] Sawyer, P. H. Early Medieval Kingship. Reprint. ed. Leeds: U of Leeds, 1977. P.139-158
[10] Winroth, Anders. The Age of the Vikings. Princeton University Press,2014 p.124
[11] Ibid
[12] Ibid
[13] M.A.S. BlackBurn and M.S. Metcalf, “Viking Age Coinage in the Northern Lands’, Oxford, 1981. P.147-255
[14] http://www.hurstwic.org/history/articles/daily_living/text/Towns.htm
[15] Ibid
[16] Meier, Dirk. Seafarers, Merchants and Pirates in the Middle Ages. Woodbridge, UK: Boydell, 2006. P.111
[17] Winroth, Anders. The Age of the Vikings. Princeton University Press,2014 p.75
[18] Campbell, James, and Gareth Williams. SILVER ECONOMY IN THE VIKING AGE. Walnut Creek: Left Coast, 2010. P.177
[19] http://www.hurstwic.org/history/articles/daily_living/text/Towns.htm
[20] Winroth, Anders. The Age of the Vikings. Princeton University Press,2014 p.199
[21] Ibid
[22] Campbell, James, and Gareth Williams. SILVER ECONOMY IN THE VIKING AGE. Walnut Creek: Left Coast, 2010. P.177
[23] Winroth, Anders. The Age of the Vikings. Princeton University Press, 2014 p.126
[24] Ibid
[25] Ibid p.12
























